Jennifer Roop is an experienced copywriter, editor and content manager with a passion for telling B2B and B2C brand stories, polishing text, collaborating with teams, and helping other writers learn and grow. Use the menu to see examples of her feature writing and editing work.
Ghostwrote blogs for clients:
New Products: Avocado Leaf Powder and Sarsaparilla Powder
In nature, spring brings new growth and life. This year at Evergreen Herbs, it also brings new products for culinary and wellness remedies!
The Down and Dirty: Grease Components
In this new blog series, our experts will analyze different greases and fluids to help customers better understand what makes them run.
The Down and Dirty: Small Engine Oil
Small engines work differently than large engines, they need special oil and attention. Learn how to get the most out of your machines.
The Down and Dirty: Tractor Hydraulic Fluid & Agricultural Oils
Agricultural machinery requires special lubricants to run smoothly. Learn how tractor hydraulic fluid, oils, and greases make that happen.
Outsource Kitting and Assembly to Solve Workforce Challenges
Using a partner for kitting and assembly can save your business time and money.
State of the Grease Industry: Weathering the Disruptions
The events of 2021 came together in a perfect storm to delay and disrupt the grease industry. Where does this leave us for 2022?
- Other selected posts:
- The Down and Dirty: Biodegradable Hydraulic Oil and Plant-Based Grease, The Down and Dirty: Shelf Life of Grease, The Down and Dirty: Small Pack Grease (a recurring explainer series for an industrial lubricant packager)
- Corrosion Inhibitors in Lubricants Protect Your Investments
- HPM Certification: Water and Salt-Water Corrosion Resistance
- HPM Grease Certification: Learn About Advanced Categories
- Protect Your Equipment with a Sump Spring Cleaning